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Course curriculum

    1. Introduction

    2. Course Materials

    1. The Theory and Research Behind Topic Clusters

    1. General Topic Strategy Template

    2. How to Build Your Long-Term Strategy

    1. Topic Cluster Breakdown Template

    2. How to Build an Individual Topic Cluster

    3. Planning Your Sub-Topic Content

    4. Adding Additional Content to Your Cluster

    5. Building Your Linking Strategy with Calls to Action

    6. Generating Buy-in for Your Strategy

    7. Additional Resources

    1. Editorial Calendar Template

    2. Executing Your Topic Cluster

    3. Optimizing Your Content

    4. Completing Your Linking Strategy

    5. Links & Reference Material

    1. Reporting on Your Topic Cluster

About this course

  • $197.00
  • 21 lessons
  • 1 hour of video content

Cybersecurity Start-Up

Results from this using the strategy outlined in this course:

Cybersecurity startup with little to no content production prior to working on a topic cluster strategy.

303% increase in organic traffic

1100% increase in leads from organic traffic
Enroll Now

SaaS + Services Company

Results from this using the strategy outlined in this course:

SaaS + Services company with historical content produced over the course of 2 years prior to working on this topic cluster strategy.

237% increase in organic traffic

411% increase in leads from organic traffic
Enroll Now

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“I've worked with Stacy a number of time on content strategies and seen her topic cluster strategy produce real results across different industries. The content we collaborated on has driven significant increases in qualified organic traffic and ultimately a made huge impact on the number of marketing-sourced deals in the pipeline.”

Kathleen Booth, SVP Marketing @ Tradeswell

“Stacy is a true rock star when it comes to accelerating a companies revenue growth. Her content strategy allowed Attila Security to increase our leads over 500% and close a significant amount of net new revenue. I would strongly encourage you to listen to Stacey and her content strategies-- it will drive leads your way.”

Gregg Smith, CEO @ Attila Security

“Stacy has been instrumental building and deploying a comprehensive marketing platform and program that has enabled us to penetrate and start doing business with key customers in our target markets. Her efforts have positioned our company to win large long-term contracts that will undoubtedly change the trajectory of our the business. Further, the strategy and content Stacy has created is and will continue to drive double digit revenue growth and profitability. Without question, Stacy has transformed the way we go to market and her impact is obvious on a daily basis. ”

Trevor Glavin, President @ Modus Advanced

“Stacy and I have worked together on topic cluster strategies numerous times. The content strategies we've executed have resulted in significant improvements in overall inbound lead generation and had massive impacts on sales pipeline.”

John Booth, VP Marketing @ Cipher Systems

About the Instructor

Stacy Willis

Engineer-turned-marketer who loves technology, writing, and learning. Contains an over-abundance of enthusiasm. An oxymoron wrapped in a paradox.

What's Included

With this course, you'll get access to:

  • 10 years worth of experience in what it takes to make a topic cluster strategy work.

  • Tips for both creating your strategy and executing on your topic cluster.

  • All the templates I've been using to plan and execute topic cluster strategies for the last 10 years.

“A topic cluster strategy is fairly complex but if you implement it correctly it will have measurable long term results. Stacy gives you everything you need to know to get topic cluster strategies going for your website today.”

Joy Youell, CEO @ Hire a Writer

“THIS is how you build topical authority and relevance in search engines and rise to the top. Stacy's topic cluster strategy is a game-changer. There's almost nothing else to say. I've been doing SEO for a long time, and her method is simple, scalable and extremely effective. It's easily adaptable for clients of any size — I've seen it work for enterprise clients, solopreneurs and everything in between. I can't recommend it enough.”

Alex Lindley, Freelance Writer

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Make your content strategy count.

$1,300
$197!